Blogging Basics: Giveaways Are Annoying But Effective When Done Right–CLOSED
Welcome back for part 7 of the Blogging Basics Series!
If you haven’t subscribed to my blog to keep up with this series, you absolutely should. I will be devoting the entire month of April to sharing blogging tips and insights from A-Z based on my personal experiences, blunders, failures, and successes. Above my smiley avatar to the right are great ways to connect with me, or if you look to the bottom right of this page near your toolbar, you can click the follow button there. Now on to today’s topic:
G is for Giveaways Are Annoying But Effective When Done Right
Longtime readers of my blog know I’ve been anti-giveaway in the past, because giveaways are annoying when the giver is giving away stupid stuff like furniture wipes or teething rings, and there are 50 cumbersome steps required to enter. I have since relaxed my stance a little, and I will concede there are a few benefits of doing awesome infrequent giveaways.
Here are the major benefits of giveaways:
- If you have a good giveaway going with a nice prize (like a $100 visa giftcard, jewelry, shoes, Apple products, you’ll drive a good bit of traffic to your blog.
- Out of the people who enter the giveaway, at least a small percentage will be engaged readers at some point. Many won’t, but you will be exposing your blog to new readers, and this is great from a marketing standpoint. With blogs, the more eyes the better.
Giveaways are less annoying if done properly. Here are a few ways not to suck at them:
- Give away only cool stuff like money, giftcards, and nice merchandise. The only giveaways I’ll concede to doing are ones where I give away stuff that I’d be happy to win.
- Make sure to only require a few easy steps. Rafflecopter makes me cringe, but it is an extremely easy way to facilitate an awesome giveaway.
If you’re not familiar with how giveaways work, consider this post a handy demonstration. The photo above will be featured on my homepage for my actual giveaway, and I’m setting up Rafflecopter just below this post to accept entries. This is NOT a mock giveaway. It is a real giveaway, and I encourage you to enter to win the $100 Visa giftcard, because the steps are super simple and not annoying. YOU MUST COMPLETE ALL STEPS TO BE ELIGIBLE TO WIN.
If you want to read the other posts I’ve done for my Blogging Basics Series, check them out here:
Do you like this series? If so, please share this post and giveaway via the sharing buttons below. Good luck winning the $100 Visa Giftcard!!