Blogging Basics: Nothing Trumps Authenticity and Sincerity in Blogging
Welcome back for part 14 of the Blogging Basics Series! If you haven’t yet subscribed to my blog to keep up with this series, it’s something you won’t want to miss. Above my smiling face to the right are great ways to connect with me, or you can hit the follow button for email to the top left on my homepage, or hit the “follow” button on the bottom right of the page. I’m sharing blogging tips from A-Z based my personal experiences, because I love the blogging community and want to add value to the bloggers working hard every day to entertain their readers. Now for today’s topic:
N is for Nothing Trumps Authenticity and Sincerity in Blogging
If you are a newbie blogger or haven’t decided what you want to blog about, give careful consideration to what your interests, hobbies, and loves are before you launch a blog. I’ve posted on how to spruce up bland blog posts and the importance of editing, but if there is no authenticity or sincerity in your posts, that advice won’t help you at all.
If you lack passion for the topics you blog on, your readers will know it and lose interest. You will eventually lose interest, too, and the blog will end up in the blogosphere graveyard with millions of other failed blogs. The key to a successful blog is authenticity and sincerity, and here are a few things to seriously mull over before venturing into the blogging world:
You need passion for a specific topic or several topics if you want to be more of a general blogger. If you love dogs, you’re not going to want to blog about cats, even if it’s easier to market cat blogs. If you’re going for popularity and not passion, it will be evident in your bland posts and serve as a reader repellent.
Are you blogging about what inspires you? There are days when every blogger just doesn’t feel like posting, but they’ll be more likely to commit themselves to the task if they are blogging about something inspiring to them. Lack of inspiration leads to lack of consistency, and this will result in massive blog failure. Always remember readers love consistency, so you have to be willing to give them that before you decide to become a serious blogger.
If you are inspired and passionate about what you post, the evidence of your sincerity will shine through to your readers, and you will build a strong readership of those sharing similar interests. Even if the results aren’t what you desire initially, sincerity will ultimately pay off in terms of subscribers and traffic to your blog.
The final, and most critical part, is authenticity. If you’re passionate, inspired, and sincere about a topic or topics, but have no expertise, you need to brush up on your research. Read other blogs and books on the topics you love, take classes, find mentors, and learn as much as you possibly can. Only then should you begin blogging in earnest. If you want to be taken seriously and not be crushed with negative comments by people with true expertise, you need to become a heavyweight yourself, and that takes training. Nothing trumps sincerity in blogging, but it is hollow without a strong underlying foundation of authenticity.
That’s all I have for this topic. Is there anything else you would add? Tell me in the comments!
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