Blogging Basics: How to Bring the Fire to a Bland Blog Post

How to Bring the Fire to a Bland Blog Post

When I first started the whole blogging thing, I hadn’t done any research on the types of blogs that were well-received.  I was under the misconception blog posts were supposed to be in a novel format and were to be read like a book. It didn’t take me long to realize that people love blogs with visual appeal, concise text, and helpful and/or entertaining information. The online environment differs significantly from the offline arena, and if you do a few simple things on your posts, your blog will be more attractive to readers. They will also be more inclined to stay longer and read more of your posts, and we all love that, right?

Here are a few great ways to spice up a bland blog post:

Bring the fire to a bland blog post, and people might actually want to read it.

1. Include images in your posts

Whereas people are content to read a book without images, depending solely on the artistic wording of the author, they do not prefer to read blog posts without images. Even if you add only one image to each post, readers will be more eager to read what you have to share. Always make sure to add an appealing caption to each image you use, because this serves to further draw people in and make them more interested in the text.

2. Avoid large chunks of text

Rather than formatting a blog post like a manuscript, make sure to separate the text into easy-to-digest paragraphs. Even better is to try to include a header for each main point you are making within the post. Keep in mind, most people reading blog posts are simply skimming for pertinent information, and if it is not readily accessible in a concise format, they will click away from your blog and go elsewhere to find what they’re looking for. Putting together posts in this format might seem a little rigid and may feel like it’s stunting your creativity a bit, but it is unfortunately the nature of the beast. Don’t misunderstand, it’s your blog to do as you wish and I’m not telling you what you have to do, but I AM telling you what I know works.

3. Avoid passive voice as often as possible. 

The way we speak is often in more of a passive voice, but we can still maintain conversations with benefit of tone, inflection, and other ways to express ourselves verbally. With blog posts, we don’t have that luxury. Unless it is a video blog (which there are tricks to keeping interest on those to be discussed in a later post in the series), the reader is only able to read the words you have written. Make those words dynamic, engaging, and appealing. Think actionable verbs.

4. Don’t shy away from controversy. 

I’m going to make a statement that will probably unsettle some bloggers, especially if they are living in the unreality of a world consisting only of sunshine, rose petals, and unicorns. This might even be  hard to believe, but No matter how wonderful you are, there is going to be someone who dislikes–and possibly hates–you. While this might be considered negative, it actually works in your favor. This gives you the freedom to blog about whatever you want, and you can be as passionate and controversial as you wish. As a matter of fact, passion will keep you from being a boring blogger (unless your passion is something like the durability of spandex or something equally stupid). Passion and controversy  often lead to more blog followers, and if they love you they’ll want to read more. If they hate you, they’ll probably read more than your fans. True story. Think Howard Stern. No, he’s not a blogger, but it’s the exact same concept.

5. Think outside the text.

Blog posts don’t always have to be solely written masterpieces. Don’t be afraid to throw in videos on music, tips, or other informational tidbits to complement your posts. Changing things up will keep readers more engaged and interested in your blog. Here’s a cool little video called “6 Ways to Write an Interesting Blog Post.” Ironically, he makes many similar points, and I thought I’d share it to change things up a bit for you. Enjoy!

That’s all I have for this installment of the Blogging Basics Series. What would you add to this list to bring the fire to a bland blog post? Tell me in the comments!

If you haven’t read the rest of the series, catch those posts here:

1. A is for (Google) Analytics

2. B is for Blogging Platforms: The Good, The Bad, and The Awesome

3. C is for Community Building 

4. D is for Do’s and Don’t’s of Blogging

5. E is for Editing is Evil but Necessary in Blogging

6. F is for Five Ways to Find Blogging Motivation

7. Giveaways are Annoying but Effective When Done Right 

Does this post inspire you to bring the fire to a bland blog post? Share your thoughts in the comments! 

Please share this post with other bloggers who need to spice up their blog posting style. Thank you!

Read the last post hereBook Review Courier: Fantastic Execution of Historical Fiction

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  1. Great tips! The short film was excellent. Thank you Amberr.

    • Lottie, I am so glad you liked this post! I’m having a lot of fun with the series.

  2. I love this Post, and all of these in this particular series on blogging, Amberr. The bringing the fire title hit me in the perfect place tonight. Very good.

    • Justin, I am so glad. That truly makes me smile!

  3. Interesting series!

    • Glad you like it, Ingrid!

  4. “…unless your passion is something like the durability of spandex…” This line made me laugh so hard I scared my cat! And I completely agree! I love these tips, Amberr. Thanks!

    • Intricate, I am so glad I could give you a laugh!

    • Cheryl, I’m glad this is a helpful blogging series for you. Come back next week, because there is lots to come!

  5. This is awesome. Thank you for sharing these wonderful tips on how to be a better blogger. I’m always open to suggestions and new ways of doing things.

    • Thank you, Brenda! There’s lots of good stuff on the way 🙂

  6. This is awesome. Thank you for the great tips. I can’t wait for next week’s blog.

    • 🙂

  7. Great tips and I think the tip about being controversial is great. I made a blog post about something more than a year ago and I’m still getting comments on it because so many people wanted to talk about it, either to agree with me or tell me I’m out of my mind. lol

    • Mary, see, i knew there was something to that controversy thing!

  8. All excellent tips. I do like to introduce controversy but I try to present a topic I know will illicit opposing views from some very passionate people. People know me understand my stance but I generally let people leave their comments without challenging their intelligence.

    • Stephen, I think that is a nice, professional way to handle things. Thanks for dropping in!

  9. I agree with the post about controversy. No one likes a wishy-washy blogger. Sometimes you just need to pick a side and go with it. Some will love it. Some will hate it. But they will all be talking about it!

    • Tiffany, you are so right, and that has been my experience on a few posts–especially my Sunday Soapboxes.

  10. These are some great tips! I kind of dropped the ball on adding images to my blog posts. I think it might be because I am too picky when it comes to selecting an image that goes along with the post or I’m worried about copyright issues. I use stock photos from DeviantArt but I double and triple check the artist’s rules before using them on my blog (even though I make sure to give them credit and post the source link underneath).

    • Sarah, there are several websites where you can get free images without infringing on copyrights, and I’ll be sharing those tips on the next tips post.

  11. I’m loving your blog tips posts. So helpful! I think everything you said here is spot on!

    • Maria, I am so glad this is a handy series for you!

  12. I totally agree with the second point. I’ve been to some blogs that make my eyes want to die because I’m facing an impenetrable wall of text.

    I try to do headers and include pictures to break up the monotony. 🙂

    • Lauren, smart thinking. Monotony is, well…monotonous, and that’s boring. Nice work!

  13. great post 😀 will definitely remember this!

    • Jenny, and since you are a photographer, you already have dynamic images!

  14. Oh I’m delighted you have started this series again Amberr as I am finding it so useful.

    Very good point about use of pictures. Of-course we are all imaginative but a picture can be so evocative.

    I also agree with your point about controversy – as writers we should seek to startle and amaze our readers.

    • Chloe, I love that “startle and amaze our readers” and I agree. Yes, we should, because they come to be entertained, and it feels good when we as bloggers can deliver.

  15. Great advice – and a great series! I know how much I hate reading huge chunks of text on the screen – however interesting it may be. a picture to bulk it up works wonders! x

    • Stealing Mummys Mascara, you are so write. Pictures make a blog post more powerful than a baseball player on steroids. 😉


    • Tony, I figured you’d be down for #4. Thanks for the badass assessment, too!

  17. Great tips! Got some helpful ideas ! I always do pics and was wondering if I overdid it, because i have to have a picture.According to yr post, guess not! So that’s good. Looking forward to the rest of your series as well !

    • Sue, you are doing an amazing job!

  18. Fantastic post with great tips!

    • Thank you, Sheenah!

  19. Hi Amberr — I’ve been out of touch for the past couple weeks, so it feels really good to be reading blog posts & making comments again! I’ve missed it — & girl, I’ve missed talking to YOU! Glad you’re back on the Better Blogging series as I need all the help I can get. One question I have, regarding the use of pictures — what is a good site to use in obtaining free images? My hubz does that stuff for now, but I worry he is maybe “stealing” copyrighted material, so I’d like to send him somewhere specific where I know we won’t get into any trouble. Thank in advance for your advice! 🙂
    Andi-Roo /// @theworld4realz
    [email protected]

    • Andi-Roo, you were missed. The series this week will give you lots of sites in addition to the ones I gave you on FB yesterday!

  20. Did you write that just for me? (O; GREAT info! Thanks!

  21. Kim, you bet I did. Well, maybe you and everyone other blogger in the world 😉

  22. Heyee, no more Disqus?? Did you bring in your Disqus comments? I got rid of Disqus too! Anyways, love this post because I’ve also learned these things along the way. I actually think I include too many photos sometimes! But then again, I’m really into photography…I like the “headings” tip instead of just bolding words here and there. Welcome back to A to Z! Oh, and one thing I might add is to interact with readers by posing questions for discussion. I kinda hate it when posts just end and you’re like, so do you want me to comment ;). Did you say this tip already? Probably!!!

    • Lisa, no more Disqus. It kept eating comments, and that pissed me off, so I’ve decided no more 3rd party comment moderation systems until a practically perfect one comes along. 🙂

  23. Thank you for being straight forward and not dull about firing up blogging

  24. I totally agree, especially about the visual aspect of the post. Content is totally king, but if you have an unappealing layout, readers will give up on your post! I wrote something very simliar that you might be interested in:

    • Cherry,

      You are so right. Off to check out your post, too!

  25. I’m glad that I follow your blog. Great tips. I have some friends that are always asking me about blogging. I will send them to this series! Thanks.

    • Natasha, thanks for the wonderful compliment. I really appreciate that!

  26. I like it.

  27. Great post Amber! I thinks it essential to have images in your posts – we’re all very visual. You only have a moment or two to capture the readers attention before they move on to something more interesting. There’s so much content available out there you have to differentiate yourself as much as possible. Headings are another great idea. Thanks for the advice.

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Amberr Meadows

Amberr Meadows

I’m an Atlanta, GA Social Media Manager, blogger, writer, brand ambassador and virtual author tour coordinator. I work with individuals, small businesses, and authors to strengthen their brands through targeted social media campaigns. I love to engage and develop strong, enduring relationships with each of my clients. My passions are books, travel, social media, blogging, and all things creative.

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