Blogging Basics: Making the Most of Social Media for Your Blog
I’ve been sharing blogging tips from based on my blunders, embarrassments, and successes, because I feel the need to give something back to the bloggers who have made my blogging life more special and meaningful. With the mushy stuff out of the way, on to the topic of the day:
Many bloggers start out their blogging venture under the misconception that great content will lead to tons of regular traffic and loyal readers, and the only effort needed is the creativity they put into their posts. WRONG. In an online world where there are millions of pieces of content posted online each day, you’re going to have to leverage the most powerful tools in your blogging arsenal–social media.
I see some of your introverts out there cringing at the thought of having to add a social aspect to your blogging efforts, but trust me, it must be done if you want to be a successful blogger. No, you don’t have to sign up for every single social media platform and promote your efforts 24 hours a day, but some interaction, promotion, and engagement will be necessary. Also, you need to make sure you are utilizing the social media platforms where you will have the most impact, and those are surprisingly few (which will make your job easier). I’m going to make it easy on you and share the ones where your blog content will have the most opportunity for exposure:
Twitter is currently second only to Facebook in monthly users. If you’re not familiar with Twitter yet, imagine a constant stream of worldwide information being shared in seconds by millions of users. Make sure your blog links are included in those streams, so you gain the exposure you need to be a blogging success. You’ll need to take the initial steps when you sign up for Twitter and gain followers, but if you engage and interact on Twitter in a non-spammy fashion (more posts to come on this later), it will become one of your most lucrative sources traffic.
Once popular for the sharing of cutesy baby photos and rekindling old high school connections, it is now a buzzing social media platform ripe with opportunity for information sharing. If you have a personal page, you’re already doing great, but go ahead and take it to the next level and make a page for your blog. Build your fans by being social and interacting, and make sure to provide content that adds value and reflects the personality of you, your blog, and your brand. On my Facebook fan page, I post my links, but I also share other great information and lots of photos and videos. Liven things up, and you’ll see your fans increase along with your blog traffic.
Emerging in 2011, Google+ is already a hotspot and place where millions of users interact, “hangout” and share information. if Facebook ever seems to be a little quiet, head over to Google Plus, and you’ll see a buzz of activity. If you haven’t yet, make an account and start adding people to your circles. As they add you to theirs, they will be able to see your posts you share. As with every other social media platform, don’t be stingy. Share and share alike, and you’ll see more traffic to your blog.
Pinterest came on the scene about two years ago, and it is already a dominating social media platform. This is a great platform for those of you who cleave to visual appealing images. Users post images from blog posts or other places where they’ve found great information, and it can be a great source of traffic if utilized properly. Pinterest is “invite only” or you can request an invitation (which takes too long, especially for the impatient folks like me). If you want an invite, leave me a comment, and I’ll be happy to get you started.
StumbleUpon is a ridiculously easy social media platform to utilize. Simply submit your links, and it will be exposed to millions of users without any extra work. It can be a fickle source of traffic–sometimes I get fantastic traffic from it and sometimes only a trickle–but it’s still worth it for the overall benefit it can bring to your blog. A word of caution: Submit links other than your own, too, or they’ll flag your account as spam and not allow you to enter your links anymore. You don’t ever want that to happen, so be careful.
I love Triberr, and it has been a MASSIVE source of traffic for my blog. You are quite possibly here reading this post because of Triberr. Join a tribe of people who share your interests, and watch it magically transform your blog from a dusty graveyard into a booming metropolis. If you need an invite, ask me. I created two tribes just for people trying to get into Triberr and learning how to use it.
For more information on it, check out these posts I’ve already written about it: What is Triberr? A Blogging Weapon For Little Bloggers, Social Media & Blogging: Werewolves, Ghouls and Triberr Cannibals (this one is more for humor sake, so take it lightly and enjoy, but it does outline the perils of being wrongly “tribed up”), and Social Media, Triberr & Tastykakes.
If you’re not Linkedin you need to be, and then connect with all the different people you know and grow your connections. This has helped bloggers, writers, and people in all realms of business solidify valuable connections and lead to lucrative paying jobs. Just like with any other social media platform, share your information there, and spread the love by sharing other people’s stuff.
Those are pretty much the heavies in regards to social media platforms. Yes, there are many more, but the ones I’ve listed are the ones which need the most concentration. Which ones have I missed that you would add to the list? Tell me in the comments!
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